Market layers
- TAM is the reconciled total addressable market.
- SAM applies serviceability filters.
- SOM is modeled in Conservative, Base, and Upside cases.
- Whitespace is selected SOM less FY2026 mapped revenue.
VALUE-POOL AND PORTFOLIO ECONOMICS
From 91 opportunities to a resilient 2031 revenue portfolio
Connect 31 scored workshop canvases and 60 2027 Service Offerings to eight mutually exclusive industry verticals, then examine market size, reachable value, current participation, commercial readiness, and an illustrative five-year portfolio path.
Executive objective
Grow Accreditation & Membership in absolute dollars while reducing its share of the illustrative FY2031 portfolio below 50%. The current Base planning case reaches 42.6% concentration at $27.0M total revenue.
METHODOLOGY AND GOVERNANCE
Interpret the model within its decision boundaries
Transparent definitions keep market size, portfolio scoring, and revenue planning distinct.
All figures require client validation before external use.
Governed content and data from the original source.
Portfolio architecture
- One primary industry vertical per opportunity.
- 31 canvases retain their 6 + 6 scores.
- 60 offerings remain unscored.
- Use market size as supporting evidence alongside the 12 decision criteria.
Revenue planning
- FY2026 comes from the current operating-plan numerator.
- FY2031 Base reproduces the illustrative $27.0M planning case.
- Intermediate years and alternative scenarios are LCG assumptions.
- Budget and forecast approval remain separate governance decisions.
Source controls
- AAHA_1.6_Value_Chain_TAM_SAM_SOM_Model.xlsx · v1.4.
- AAHA Ecosystem Value Mapping and Value Pool Analysis · v1.4.
- Source date: July 31, 2026.
- All figures require client validation before external use.