VALUE-POOL AND PORTFOLIO ECONOMICS

From 91 opportunities to a resilient 2031 revenue portfolio

Connect 31 scored workshop canvases and 60 2027 Service Offerings to eight mutually exclusive industry verticals, then examine market size, reachable value, current participation, commercial readiness, and an illustrative five-year portfolio path.

Executive objective
Grow Accreditation & Membership in absolute dollars while reducing its share of the illustrative FY2031 portfolio below 50%. The current Base planning case reaches 42.6% concentration at $27.0M total revenue.

AAHA Value-Pool Analysis

TAM / SAM / SOM model

EIGHT MUTUALLY EXCLUSIVE MARKETS

One primary commercial mechanism for every opportunity

Each canvas and offering has one primary industry vertical for accountable market sizing, with optional secondary tags reserved for future cross-sell analysis.

91 of 91 classified
Same governed content and data across both visual treatments.

Accreditation & Membership

TAM$49.3M
SAM$37.0M
Base SOM$22.2M
FY2026 mapped$7.30M

TAM: $49.3M
SAM: $37.0M
Base SOM: $22.2M
FY2026 mapped: $7.30M
FY2026 / Base SOM: 32.9%
Canvases: 8
2027 service offerings: 0

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Learning, Credentials & Student Pipeline

TAM$64.9M
SAM$26.2M
Base SOM$13.1M
FY2026 mapped$0.24M

TAM: $64.9M
SAM: $26.2M
Base SOM: $13.1M
FY2026 mapped: $0.24M
FY2026 / Base SOM: 1.8%
Canvases: 2
2027 service offerings: 13

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Media, Advertising & Sponsorships

TAM$19.2M
SAM$7.54M
Base SOM$4.52M
FY2026 mapped$2.56M

TAM: $19.2M
SAM: $7.54M
Base SOM: $4.52M
FY2026 mapped: $2.56M
FY2026 / Base SOM: 56.7%
Canvases: 5
2027 service offerings: 25

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Events & Conferences

TAM$19.7M
SAM$5.99M
Base SOM$3.60M
FY2026 mapped$0.95M

TAM: $19.7M
SAM: $5.99M
Base SOM: $3.60M
FY2026 mapped: $0.95M
FY2026 / Base SOM: 26.3%
Canvases: 1
2027 service offerings: 15

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Group Purchasing & Preferred Providers

TAM$176M
SAM$7.19M
Base SOM$3.60M
FY2026 mapped$1.02M

TAM: $176M
SAM: $7.19M
Base SOM: $3.60M
FY2026 mapped: $1.02M
FY2026 / Base SOM: 28.5%
Canvases: 1
2027 service offerings: 0

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Data, Benchmarking & Insights

TAM$8.75M
SAM$2.82M
Base SOM$0.99M
FY2026 mapped$0.14M

TAM: $8.75M
SAM: $2.82M
Base SOM: $0.99M
FY2026 mapped: $0.14M
FY2026 / Base SOM: 13.9%
Canvases: 4
2027 service offerings: 5

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Software, AI & Professional Services

TAM$67.0M
SAM$33.3M
Base SOM$8.34M
FY2026 mapped$0.00M

TAM: $67.0M
SAM: $33.3M
Base SOM: $8.34M
FY2026 mapped: $0.00M
FY2026 / Base SOM: 0.0%
Canvases: 7
2027 service offerings: 1

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Workforce & Career Solutions

TAM$111M
SAM$22.1M
Base SOM$5.54M
FY2026 mapped$0.00M

TAM: $111M
SAM: $22.1M
Base SOM: $5.54M
FY2026 mapped: $0.00M
FY2026 / Base SOM: 0.0%
Canvases: 3
2027 service offerings: 1

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