56Total score / 100
9Workshop votes
6.0Business Impact
5.3Implementation Effort
PORTFOLIO CARD
C18 · SUBMEM
AAHA Subscription Membership
A source-faithful decision canvas organized around who it serves, what AAHA creates, how it can deliver, and the value it can prove.
Strategic alignmentGoal 3 - AAHA's Dynamic Future · Innovation
Service lineAccreditation & Membership
Source statusGoverned Monday score baseline
WHO
Stakeholders, customer segment, pain, desired outcome, and the journey moment that triggers demand.
WHAT
The offering, value proposition, pricing model, and reason the concept matters to the stakeholder.
HOW
AAHA's right to win, solution concept, data and technology, partners, channels, and capabilities required to scale.
VALUE
Pilot design, success metrics, assumptions, risks, and the evidence needed to prove business and stakeholder value.
Original workshop canvas from the engagement PowerPoint. Select the image to inspect the full-size artifact.
What is it?Multi-level membership model with annual support.
Stakeholder painUnderstanding the benefit and future; being utilized; unclear support model from student to owner and beyond.
Strategic initiative3.2 Create & Capture Value through AAHA's Portfolio
Primary stakeholderVet professionals.
Service lineAccreditation & Membership
SWOT theme · working crosswalkData, Technology & AI
ROoM upliftUnknown / TBD
Value propositionTiered progression, convenience, connection, and support.
Desired outcomeA membership model that supports professionals through training, practice, running a successful practice, retirement, and new owner transitions.
Investment postureInvest / portfolio priority
Value to stakeholderA membership model that supports professionals through training, practice, running a successful practice, retirement, and new owner transitions.
Technology themeNot yet specified
TOWS posture · working crosswalkWO · Improve
ROoM costUnknown / TBD
Governed scoring source · AAHA Canvas Decision Criteria Score Database · Monday 10 August 2026 · 31 canvases × 12 criteria · LCG weighting. C30 and C31 remain explicitly provisional pending source review.